Thursday, 25 June 2015

The Most Pre-Ordered Games On Amazon Give Us a Hint At Just Who Won E3 2015



Amazon UK has released pre-order info for some of the biggest winners of E3 2015, give us an at-a-glance look at what games benefitted the most from their showing at E3. The figures compare the number of pre-orders for titles during the three days prior to E3 with the number of copies pre-ordered during the three days of E3.

It seems Microsoft was the big winner here, with Turn 10’s Xbox One exclusive Forza Motorsport 6 surprisingly walking out with the biggest pre-order uplifts. The simulation racer saw a 1005% boost to its pre-order figures, and this was swiftly followed up by Star Wars Battlefront and Tom Clancy’s Rainbow Six Siege.

Obviously these figures don’t actually tell us a great deal about the actual numbers pre-ordering games, serving instead as a barometer of rising interest. It’s incredibly unlikely Star Wars Battlefront hasn’t sold through more pre-orders than Forza 6, but it does demonstrate the widespread attention Microsoft’s E3 2015 press conference has surely attracted.


Title
Publisher
Pre-Order Uplift
1
Forza Motorsport 6
Microsoft
1005%
2
Star Wars Battlefront
EA
857%
3
Tom Clancy's Rainbow Six Siege
Ubisoft
690%
4
Uncharted 4: A Thief's End
Sony
488%
5
Fallout 4
Bethesda
467%
6
Deus Ex: Mankind Divided
Koch
382%
7
Halo 5: Guardians
Microsoft
344%
8
Assassin's Creed Syndicate
Ubisoft
243%
9
Madden NFL 16
EA
136%
10
FIFA 16
EA
76%

We’ve also got the figures for games announced during E3 2015, and Microsoft again comes out 
trumps. Rare Replay is the unlikely winner here, with the 30 game collection amassing more pre-orders than Gears: Ultimate Edition, DOOM, and Dishonored 2. This is likely because Rare Replay is out pretty soon, in August, but it’s still surprising to see this riding so high in the pre-order charts.


Title
Publisher
1
Rare Replay
Microsoft/Rare
2
Gears of War: Ultimate Edition
Microsoft
3
DOOM
Bethesda 
4
Dishonored
Bethesda
5
Final Fantasy VII Remake
Square Enix
6
Gears of War 4
Microsoft
7
South Park: The Fractured But Whole
Ubisoft
8
Horizon: Zero Dawn
Sony
9
Dishonored: Definitive Edition
Bethesda 
10
Xbox One Elite Wireless Controller
Microsoft

Again, without the figures you'll have to take these results with a pinch of salt. This is just a sample from a single market, the UK, and it's only going to cover physical boxed games, so it's not going to be including many PC pre-orders whatsoever. Europe remains a Sony stronghold however, but the results suggest Microsoft is clawing back a bit of the mind share with its upcoming roster. Of particular interest is seeing the Xbox One Elite Wireless Controller creeping in. This premium controller is by no means cheap, but it's certainly generating a fair amount of interest from PC and Xbox One gamers alike. 

A key anomaly to look out for with these charts is Fallout 4. Bethesda's RPG wasn't officially announced at E3 so it didn't make the bottom chart, while the three-day sample likely didn't cover Bethesda's conference on the Sunday. Take this into account and we would be surprised if Fallout 4 wasn't one of the most pre-ordered games in the UK. Factor that in with the high rankings for just about every other Bethesda title, and it looks like a successful week for the publisher. 
The proliferation of sequels suggests new IPs just aren't money spinners any more, with Horizon: Zero Dawn being the only new franchise to crop up in either list.

"This year's line-up of games was one of the best yet, with titles such as Fallout 4 and Uncharted 4 some of the most anticipated of recent years," said Russell Jones, video games category leader for Amazon UK. "It's great to see Forza Motorsport 6 and Rare Replay as the stand out winners, with customers responding incredibly well to their exciting presentations at the conference".

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