if you’re a fan of anime, you’re likely applauding Microsoft
for its latest promotional efforts. Microsoft’s Japanese offices have unveiled
the company’s mascot for Windows 10, the latest operating system set to debut
this summer. The mascot is an anime-stylized image of a blue-haired woman in a
miniskirt, according to WindowsCentral.
The young woman, who is currently nameless, will have her
own campaign in June. You’ll be able to offer your opinion on what her name
should be. Thus far, we know that she is 17 years old and comes from 100 years
in the future. She works at the gadget-heavy Tokyo neighborhood of Akihabara,
and in terms of hobbies, she loves gaming (of course). Her attire gives her a
schoolgirl-like appearance located on the corner of chic and cute.
Microsoft announces native Dolby Digital Plus
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Voiceover Actress Ai Nonaka is slated to provide the
blue-haired girl with a voice of her own. If you enter the public campaign to
name the mascot, which begins on June 19, you’ll be eligible for a series of
prizes. Five Grand Prizes will be autographed by Nonaka herself.
While this may seem a little odd in Western culture, it’s
worth noting that this isn’t the first time that Microsoft has used this type
of advertising in Japan. The company had similar mascots for Windows 7, 8 and
Internet Explorer.
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Nanami Madobe, a similar-looking blue-haired schoolgirl, was
the mascot for Windows 7, and she was given her own video, according to The
Verge. Two different characters were used to promote Windows 8 and RT, both of
them being schoolgirls (Madobe Yu and Madobe Ai). And a blond-haired anime girl
named Inori Aizawa was introduced to promote Internet Explorer. Microsoft gave
Inori her own Facebook page, video, website, and a series of wallpapers.
Throughout the past decade, there have been more than 10
separate anime characters created to raise awareness of Microsoft’s products.
The latest creation for Windows 10 shows that the practice won’t be slowing
down any time soon.
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